How to Connect With Americans on Climate Change: New ecoAmerica/CRED Guide Tells All

By path2positive


ecoAmerica and the Center for Research on Environmental Decisions (CRED) at Columbia University and are proud to announce the release of their new communications guide, Connecting on Climate: A Guide to Effective Climate Change Communication. The guide explains how anyone, from religious leaders, to healthcare professionals, businesspeople, community leaders, journalists, scientists, educators, policymakers, and other interested parties, can better communicate with and engage the American public on the issue. The guide is designed as a follow-up to CRED’s 2009 guide The Psychology of Climate Change Communication, and draws from a range of social science fields including psychology, anthropology, communications, and behavioral economics.

The Connecting on Climate guide includes ten principles for effective climate change communication. The guide both describes the social science behind these principles, and provides actionable recommendations on how to put them into practice. The principles are:


  1. Put Yourself in Your Audience’s Shoes
  2. Channel the Power of Groups
  3. Emphasize Solutions and Benefits
  4. Bring Climate Impacts Close to Home
  5. Connect Climate Change to Issues That Matter to Your Audience
  6. Use Images and Stories to Make Climate Change Real
  7. Make Climate Science Meaningful
  8. Acknowledge Uncertainty, But Show What You Know
  9. Approach Skepticism Carefully
  10. Make Behavior Change Easy

Download a copy of the guide


Stay connected and get updates from Blessed Tomorrow.


You May Also Like

October 2, 2023

In a historic moment, today 31 US denominations and faith organizations have joined together to launch One Home One Future, a multi-faith campaign to strengthen...

Read More

September 13, 2023

  Gloria D. Lozada De Jesús y Neddy Astudillo, Red Presbiteriana para el Cuidado de la Creación El clima está en transición y a veces...

Read More

August 21, 2023

  Black churches have long been a place of inspiration and refuge and many folks have traditionally relied on these religious communities to stay alive...

Read More


Blessed Tomorrow is a program of ecoAmerica


© ecoAmerica 2006 – 2022 The contents of this website may be shared and used under a Creative Commons Attribution Non-Commercial No Derivatives 4.0 International License.