Climate communications in faith communities have become one of the most important aspects of climate outreach in America. Faith guides people of faith to care for creation, but some narratives resonate better than others when promoting climate solutions. Climate Outreach, a partner organization of Greenfaith, has developed five narratives that consistently work across all faith communities.
- Earth care – a precious gift
- Climate change is a moral challenge
- Climate change is disrupting the natural balance
- We live our faith through our actions
- I take a personal pledge
To accompany their new report, Greenfaith and Climate Outreach are hosting a webinar on March 10, 2016. The report discusses not only what narratives work best, but appropriate instances to implement them, along with keywords and phrases to use when talking about climate change.
While it's important to understand what works in climate communications, it is equally imperative to know what does NOT work. Particular words and phrases that turn people off away from the discussion such as 'justice, blame, disobedience,' and believe it or not, the term 'religion.' Find out why from the new report available now.
Faith shapes the values and behaviour of billions of people. In 2015 there was a surge in action on climate change from faith groups – and with more than 8 in 10 people worldwide identifying with a faith, we need to keep that momentum going. For climate communicators both within and outside faith communities, there is a need to better understand the language that works when trying to lift up the desire for action from the world’s people of faith.